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In our work as founders of OKR Cohort, Nizar Khoja and I have found that a
lack of connection to purpose exists in many business organizations today.
This lack of connection is rarely recognized by leaders, yet it is one of the main
reasons that chaos and confusion exist in companies large and small today.
What we see is that employee’s day-to-day work is not intentionally connected
to the purpose of the organization. So, it's easy to get lost. However, when
connecting the purpose and strategy of the organization to the work of each
team and individual, you get so much more done. So, this lack of connection
presents a big problem for organizations today. Business leaders and
managers alike see so many impacts from this lack of connection to purpose.
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