THE ROOT OF A COMPANY’S CHAOS

In our work as founders of OKR Cohort, Nizar Khoja and I have found that a

lack of connection to purpose exists in many business organizations today.

This lack of connection is rarely recognized by leaders, yet it is one of the main

reasons that chaos and confusion exist in companies large and small today.

What we see is that employee’s day-to-day work is not intentionally connected

to the purpose of the organization. So, it's easy to get lost. However, when

connecting the purpose and strategy of the organization to the work of each

team and individual, you get so much more done. So, this lack of connection

presents a big problem for organizations today. Business leaders and

managers alike see so many impacts from this lack of connection to purpose.