LET’S FACE IT: THE TRICKLE DOWN STRATEGY ISN’T WORKING

The real heart of the biggest challenge I’m seeing business owners face today

is that their people aren't empowered to make day-to-day decisions that are

aligned to the strategy. Business owners and leaders are hoping people

understand the strategy, yet there's a lack of cohesive and consistent

messaging that trickles out of the boardroom. We know that strategy is

created in the boardroom. Business owners know they can't give the whole

strategy to everyone, but they expect their people to make decisions as if they

do know the whole strategy.